Mapping consumers' cognitive structures : a comparison of similarity trees with multidimensional scaling and cluster analysis
Gerard P. Hodgkinson, Jo Padmore and Anne E. Tomes
| Year of publication: |
2007
|
|---|---|
| Authors: | Hodgkinson, Gerard P. ; Padmore, Jo ; Tomes, Anne E. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 108-129
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Multivariate Analyse | Multivariate analysis | Clusteranalyse | Cluster analysis | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003541502