Mapping factors contributing to customer behaviour in purchasing consumer durable loans in urban area of Ahmedabad city
Year of publication: |
2019
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Authors: | Upadhyay, Hiteksha ; Nihalani, Nikita |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 17.2019, 2, p. 85-92
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Subject: | Consumer durable loan | consumer behaviour | factors | Konsumentenverhalten | Consumer behaviour | Verbraucherkredit | Consumer credit | Konsumgüter | Consumer goods | Dauerhafte Konsumgüter | Durable goods | Ballungsraum | Metropolitan area |
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