Mapping of Journal of Services Marketing themes : a retrospective overview using bibliometric analysis
Year of publication: |
2022
|
---|---|
Authors: | Donthu, Naveen ; Kumar, Satish ; Ranaweera, Chatura ; Pattnaik, Debidutta ; Gustafsson, Anders |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 3, p. 340-363
|
Subject: | Bibliographic coupling | Bibliometrics | Citation analysis | Cluster analysis | Content analysis | Journal of services marketing | Longitudinal | Review | Scientometrics | Bibliometrie | Dienstleistungsmarketing | Services marketing | Clusteranalyse | Fachzeitschrift | Journal |
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