Mapping out marketing : navigation lessons from the ivory trenches
edited by Ronald Hill, Cait Lamberton and Jennifer Swartz.
| Year of publication: |
2018
|
|---|---|
| Other Persons: | Hill, Ronald Paul (ed.) ; Lamberton, Cait (ed.) ; Swartz, Jennifer (ed.) |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Extent: | 1 online resource (xvii, 193 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-351-62253-0 |
| Other identifiers: | 10.4324/9781315112602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013179841