Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Tejaswi Patil, Zillur Rahman
| Year of publication: |
2023
|
|---|---|
| Authors: | Patil, Tejaswi ; Rahman, Zillur |
| Subject: | Bibliometric analysis | Cause marketing | Cause-related marketing (CRM) | Corporate social responsibility | Literature review | Corporate Social Responsibility | Cause-Related Marketing | Cause-related marketing | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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