Mapping the real and the false : globalization and the brand in contemporary China
Erika Kuever
| Year of publication: |
2014
|
|---|---|
| Authors: | Kuever, Erika |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 16.2014, p. 173-189
|
| Subject: | Markenartikel | Brand | Glaubwürdigkeit | Credibility | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Ethnologie | Ethnology | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010475613