Mapping the "roots" of the consumer's image-in-use of companies
| Year of publication: |
2010
|
|---|---|
| Authors: | Rindell, Anne ; Edvardsson, Bo ; Strandvik, Tore |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 6 (21.9.), p. 423-432
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