Marken für Menschen : wie weiter nach dem Marken-Missverständnis
Thomas Harder; Nicolas Wüthrich
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Harder, Thomas ; Wüthrich, Nicolas |
| Publisher: |
Zürich : Versus |
| Subject: | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Menschen | Humans | Vertrauen | Confidence | Firmenimage | Corporate reputation | Markenpolitik | Verbraucherverhalten | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 127 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201510 |
| ISBN: | 978-3-03909-192-8 ; 3-03909-192-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380200