Markenaufbau in Osteuropa
Gereon Friederes
| Year of publication: |
1997
|
|---|---|
| Authors: | Friederes, Gereon |
| Publisher: |
Wien : Service-Fachverl. |
| Subject: | Osteuropa | Markenartikel | Verbraucherverhalten | Markenpolitik | Exportmarketing | Österreich | Russland |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 131 S. : Ill., graph. Darst. |
|---|---|
| Series: | Empirische Marketingforschung. - Wien : Service, Fachverl. an der Wirtschaftsuniv. Wien. - Vol. Bd. 15 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 121 - 130 |
| ISBN: | 3-85428-369-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004342241