Markenaufstellung : der schnelle Weg zur perfekten Markenstrategie
Ulrich Cremer
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Cremer, Ulrich |
| Publisher: |
Frankfurt am Main : Campus-Verl. |
| Subject: | Markenführung | Brand management | Organisationsberatung | Organizational consultancy | Deutschland | Germany | Markenpolitik | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 204 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Erscheint: September 2013 |
| ISBN: | 3-593-39939-3 ; 978-3-593-39939-3 ; 978-3-593-42056-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205818