Extent:
XIV, 277 S
graph. Darst
Series:
Oikos : Studien zur Ökonomie. - Wiesbaden : Gabler, ZDB-ID 1178376-X. - Vol. 32
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis
Language: German
Thesis:
Zugl.: Mannheim, Univ., Diss., 1991
Notes:
Literaturverz. S. 245 - 274
ISBN: 3-409-14802-7
Classification: Betriebswirtschaft: Sonstiges ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000336452