Extent: | XIV, 277 S graph. Darst |
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Series: | Oikos : Studien zur Ökonomie. - Wiesbaden : Gabler, ZDB-ID 1178376-X. - Vol. 32 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Mannheim, Univ., Diss., 1991 |
Notes: | Literaturverz. S. 245 - 274 |
ISBN: | 3-409-14802-7 |
Classification: | Betriebswirtschaft: Sonstiges ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000336452