Markenpolitik im Einzelhandel : Interaktionseffekte zwischen Herstellermarken und Retail Brands
Jan Wilhelm Wittig
| Year of publication: |
2010
|
|---|---|
| Authors: | Wittig, Jan Wilhelm |
| Publisher: |
Hamburg : Diplomica-Verl. |
| Subject: | Einzelhandel | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 122 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8366-9887-0 |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10008777949