Markenstrategien wachstumsorientierter Unternehmen
von Thomas Peter Schiele
| Year of publication: |
1997
|
|---|---|
| Authors: | Schiele, Thomas P. |
| Subject: | PWA Papierwerke Waldhof-Aschaffenburg Aktiengesellschaft | Markenführung | Brand management | Strategie | Strategy | Unternehmenswachstum | Firm growth | Internationales Marketing | International marketing | Papierindustrie | Pulp and paper industry | Theorie | Theory | Deutschland | Germany |
| Extent: | LXII, 280 S. : graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature ; Firmeninformation ; Company information |
| Language: | German |
| Thesis: | Mannheim, Univ., Diss., 1997 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000987148