Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study
| Year of publication: |
2012
|
|---|---|
| Authors: | Cambra-Fierro, Jesús ; Hart, Susan ; Polo-Redondo, Yolanda ; Fuster-Mur, Ana |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 46.2012, 3, p. 855-871
|
| Publisher: |
Springer |
| Subject: | Market Orientation (MO) | Learning Orientation (LO) | Strategy | Performance | Multi-case study | Spain |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010993141