Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
| Year of publication: |
2009
|
|---|---|
| Authors: | Ramaswami, Sridhar N. ; Srivastava, Rajendra K. ; Bhargava, Mukesh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 2, p. 97-116
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