Market development strategy and process performance of knowledge-intensive SMEs in the epidemic era : a process-oriented perspective
Siying Wang, Haiqing Hu and Zhiguang Zhang
Year of publication: |
2023
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Authors: | Wang, Siying ; Hu, Haiqing ; Zhang, Zhiguang |
Subject: | BDACs | Cross-functional ambidexterity | Market development strategy | NPD process performance | Product innovation efficiency | KMU | SME | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Prozessmanagement | Business process management | Organisationale Ambidextrie | Ambidextrous organization |
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