Market-driving versus market-driven: divergent roles of market orientation in business relationships
Year of publication: |
2003
|
---|---|
Authors: | Tuominen, Matti ; Rajala, Arto ; Möller, Kristian |
Published in: |
Essays on capabilities based marketing and competitive superiority : FIMAC II - research. - Helsinki : Helsinki School of Economics and Business Administration, ISBN 951-791-814-3. - 2003, p. 23-52
|
Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
-
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios, (2022)
-
Ratten, Vanessa, (2021)
-
Marketing communications strategies
Pilarczyk, Bogna, (2008)
- More ...
-
How does adaptability drive firm innovativeness?
Tuominen, Matti, (2004)
-
Market-driving versus market-driven: Divergent roles of market orientation in business relationships
Tuominen, Matti, (2004)
-
Assessing innovativeness through organisational adaptability: A contingency approach
Tuominen, Matti, (2003)
- More ...