Market dynamics and user-generated content about tablet computers
Xin (Shane) Wang; Feng Mai, Roger H. L. Chiang
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Xin ; Mai, Feng ; Chiang, Roger H. L. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 449-458
|
| Subject: | market dynamics | online product reviews | tablet computers | user-generated content | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010370697