Market entry using country-of-origin intelligence in an emerging market.
The first study of its kind. Advances field examining Country of Origin (COO) effects among elite Pakistan consumers in SMEs using intelligence to enter a foreign market. Compares Polish, Pakistani and Uzbekistani consumers’ attitudes to COO, with results dividing market into segments of COO sensitive (younger elite) and non-sensitive (older).
Year of publication: |
2007-01
|
---|---|
Authors: | Khan, Hina ; Bamber, David |
Publisher: |
Emerald |
Saved in:
Online Resource
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