Market entry using country-of-origin intelligence in an emerging market.

The first study of its kind. Advances field examining Country of Origin (COO) effects among elite Pakistan consumers in SMEs using intelligence to enter a foreign market. Compares Polish, Pakistani and Uzbekistani consumers’ attitudes to COO, with results dividing market into segments of COO sensitive (younger elite) and non-sensitive (older).

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Year of publication:	2007-01
Authors:	Khan, Hina ; Bamber, David
Publisher:	Emerald

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/14626000710727863 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009465288