Market growth through mergers and acquisitions : the role of the relationship marketing manager in sustaining performance
R. Glenn Richey; Timothy S. Kiessling; Mert Tokman; Vivek Dalela
| Year of publication: |
2008
|
|---|---|
| Authors: | Richey, R. Glenn ; Kiessling, Timothy S. ; Tokman, Mert ; Dalela, Vivek |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 4, p. 394-406
|
| Subject: | Übernahme | Takeover | Unternehmenswachstum | Firm growth | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Transaktionskosten | Transaction costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733187