Market information processing in new product development : the importance of process interdependency and data quality
Erik Jan Hultinik, Katrin Talke, Abbie Griffin, and Erik Veldhuizen
| Year of publication: |
2011
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| Authors: | Hultinik, Erik Jan ; Talke, Katrin ; Griffin, Abbie ; Veldhuizen, Erik |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 58.2011, 2, p. 199-211
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| Subject: | Produktentwicklung | New product development | Marktforschung | Market research | Informationsversorgung | Information provision | Informationsverbreitung | Information dissemination | Datenqualität | Data quality |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007575