Market(ing) wisdom differences between family and non-family firms : an empirical study on small and medium enterprises
Arsalan Mujahid Ghouri, Naveed R. Khan, Mustafa R. Khan, V.G. Venkatesh, Hari Srivastava
| Year of publication: |
2020
|
|---|---|
| Authors: | Ghouri, Arsalan Mujahid ; Khan, Naveed R. ; Khan, Mustafa Rehman ; Venkatesh, V. G. ; Srivastava, Hari |
| Published in: |
Journal of enterprising culture. - Singapore [u.a.] : World Scientific Publishing, ISSN 0218-5563, ZDB-ID 2225562-X. - Vol. 28.2020, 2, p. 171-200
|
| Subject: | SMEs | market orientation | marketing capabilities | marketing practices | family firms | ownership type | service sector | Familienunternehmen | Family business | KMU | SME | Marketing | Marketingmanagement | Marketing management | Eigentümerstruktur | Ownership structure | Dienstleistungssektor | Service industry | Unternehmenserfolg | Firm performance |