Market orientation and manufacturing performance of Indian SMEs : moderating role of firm resources and environmental factors

Sanjaya S. Gaur; Hari Vasudevan; Ajai S. Gaur

Year of publication:	2011
Authors:	Gaur, Sanjaya Singh ; Vasudevan, Hari ; Gaur, Ajai S.
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1172-1193
Subject:	Marketingmanagement \| Marketing management \| Produktion \| Production \| Performance-Messung \| Performance measurement \| Ressourcenorientierter Ansatz \| Resource-based view \| KMU \| SME \| Indien \| India

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