Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications
C. Brooke Dobni and George Luffman
| Year of publication: |
2009
|
|---|---|
| Authors: | Dobni, C. Brooke ; Luffman, George A. |
| Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 102-130
|
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835840