Market orientation and performance : modelling a neural network

Manuela Silva; Luiz Moutinho; Arnaldo Coelho and Alzira Marques

Year of publication:	2009
Authors:	Silva, Manuela ; Moutinho, Luiz ; Coelho, Arnaldo ; Marques, Alzira
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 3/4, p. 421-437
Subject:	Marketingmanagement \| Marketing management \| Neuronale Netze \| Neural networks \| Unternehmenserfolg \| Firm performance \| Theorie \| Theory

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