Market orientation and R&D effectiveness in high-technology firms : an empirical investigation in the biotechnology industry
Luigi M. De Luca, Gianmario Verona, and Salvio Vicari
| Year of publication: |
2010
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|---|---|
| Authors: | DeLuca, Luigi M. ; Verona, Gianmario ; Vicari, Salvio |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 3, p. 299-320
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| Subject: | Hochtechnologie | High technology | Biotechnologie-Industrie | Biotechnology industry | Industrieforschung | Industrial research | Marketingmanagement | Marketing management | Wirtschaftlichkeit | Economic effectiveness |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003972197