Market orientation as a strategy for the rural tourism sector : its effect on tourist behavior and the performance of enterprises
Year of publication: |
2013
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Authors: | Peña, Ana Isabel Polo ; Jamilena, Dolores María Frías ; Molina, Miguel Ángel Rodríguez |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 2, p. 225-239
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Subject: | rural tourism | market orientation | perceived value | behavioral intentions | outcomes | multilevel analysis | Agrotourismus | Rural tourism | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour |
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