Market orientation emphases: an exploration of macro, meso and micro drivers
Year of publication: |
2006
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Authors: | Mason, Katy J. ; Harris, Lloyd C. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 24.2006, 6, p. 552-571
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