Market orientation emphases: an exploration of macro, meso and micro drivers
| Year of publication: |
2006
|
|---|---|
| Authors: | Mason, Katy J. ; Harris, Lloyd C. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 24.2006, 6-7, p. 552-571
|