Market orientation, firm performance and the mediating effect of corporate social responsibility
Year of publication: |
2012
|
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Authors: | Roshayani Arshad ; Mansor, Siti Mariam ; Othman, Rohana |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 28.2012, 5, p. 851-860
|
Subject: | Unternehmenserfolg | Firm performance | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management |
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