Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Year of publication: |
2010
|
---|---|
Authors: | Brettel, Malte ; Engelen, Andreas ; Heinemann, Florian ; Kessell, Andreas |
Published in: |
E-entrepreneurship and ICT ventures : strategy, organization and technology. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61520-597-4. - 2010, p. 44-67
|
Subject: | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Markteintritt | Market entry | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
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