Market orientation in the mental models of decision makers : two cross-border value chains
Klaus G. Grunert; Torbjørn Trondsen and Emilio Gonzalo Campos; James A. Young
| Year of publication: |
2010
|
|---|---|
| Authors: | Grunert, Klaus G. ; Trondsen, Torbjørn ; Campos, Emilio Gonzalo ; Young, James A. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 1, p. 7-27
|
| Subject: | Marketingmanagement | Marketing management | Entscheidung | Decision | Kognition | Cognition | Export | Ernährungsindustrie | Food industry | Dänemark | Denmark | Norwegen | Norway | Japan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949168