Market orientation of value chains: A conceptual framework based on four case studies from the food industry
| Year of publication: |
2005
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|---|---|
| Authors: | Grunert, Klaus G. ; Jeppesen, Lisbeth Fruensgaard ; Jespersen, Kristina Risom ; Sonne, Anne-Mette ; Hansen, Kåre ; Trondsen, Torbjørn ; Young, James A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 5, p. 428-455
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