Market-oriented behavior: Comparing service with product exporters
| Year of publication: |
2002
|
|---|---|
| Authors: | Cadogan, John W. ; Sundqvist, Sanna ; Salminen, Risto T. ; Puumalainen, Kaisu |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 9, p. 1076-1102
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