Market-oriented development of plant-based food and beverage products : a usage segmentation approach
Emma Beacom, Joe Bogue, and Lana Repar
| Year of publication: |
2021
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|---|---|
| Authors: | Beacom, Emma ; Bogue, Joe ; Repar, Lana |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 4, p. 204-222
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| Subject: | dairy-alternative | market-orientation | meat-alternative | Plant-based | segmentation | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Zielgruppe | Target group | Marketingmanagement | Marketing management | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2021.1955799 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623351