A market-oriented innovative quality framework for the investigation of competitive entry opportunities into new seafood markets for producers
Year of publication: |
2013
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Authors: | Yusuf, Muhammad ; Trondsen, Torbjørn |
Published in: |
International journal of quality and innovation. - Genève : Inderscience Enterprises, ISSN 1756-6975, ZDB-ID 2503648-8. - Vol. 2.2012/14, 2, p. 175-192
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Subject: | innovation quality | market orientation | competitive advantages | value chain | seafood product | Produktqualität | Product quality | Wettbewerbsvorteil | Competitive advantage | Innovation | Markteintritt | Market entry | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management | Fischereiprodukt | Fishery product | Qualitätsmanagement | Quality management | Wettbewerb | Competition |
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