Market-oriented value creation in service firms
| Year of publication: |
2002
|
|---|---|
| Authors: | Mcnaughton, Rod B. ; Osborne, Phil ; Imrie, Brian C. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 9, p. 990-1002
|