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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel, (2021)
17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo, (2021)
The Marketing of Service-Dominant Logic : A Rhetorical Approach
Miles, Christopher, (2023)
Shaping exchanges, performing markets: the study of market-ing practices
Araujo, Luis, (2010)
Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Araujo, Luis, (2015)
What have markets ever done for the poor?
Araujo, Luis, (2013)