Market reactions to integrated communication
Year of publication: |
1998
|
---|---|
Authors: | Esch, Franz-Rudolf |
Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 90-111
|
Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Deutschland | Germany |
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