Market research : a guide to planning, methodology and evaluation
Paul Hague and Peter Jackson
| Year of publication: |
1999 ; 2nd ed
|
|---|---|
| Authors: | Hague, Paul N. ; Jackson, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marktforschung |
| Extent: | 239 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography. - Previous ed.: 1996 |
| ISBN: | 0-7494-2917-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000675179