Market research : a guide to planning, methodology and evaluation
Paul Hague & Peter Jackson
| Year of publication: |
1996
|
|---|---|
| Authors: | Hague, Paul ; Jackson, Peter |
| Publisher: |
London : Kogan Page |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 224 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-1785-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004306506