Market research within 3D virtual worlds : an examination of pertinint issues
Tracy G. Harwood; Janet Ward
| Year of publication: |
2013
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|---|---|
| Authors: | Harwood, Tracy G. ; Ward, Janet |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 55.2013, 2, p. 247-266
|
| Subject: | Marktforschung | Market research | Virtuelle Realität | Virtual reality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732277