Market Research with Women in Arab Gulf Countries - The way researchers in the Arab Gulf countries go about conducting market research is by necessity quite different from the way they would do so in any other part of the world. Researchers in this region must acknowledge the cultural differences with the rest of the world and adapt their techniques in order to obtain the same information
Year of publication: |
1999
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Authors: | Eid, Nimr |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 2, p. 52-57
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