Market response models : econometric and time series analysis
by Dominique M. Hanssens; Leonard J. Parsons; Randall L. Schultz
| Year of publication: |
2003 ; 2. ed., 2. print.
|
|---|---|
| Authors: | Hanssens, Dominique M. ; Parsons, Leonard J. ; Schultz, Randall L. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer |
| Subject: | Marktforschung | Market research | Zeitreihenanalyse | Time series analysis | Schätztheorie | Estimation theory | Theorie | Theory | Ökonometrisches Modell | Marketingmodell |
| Description of contents: | Table of Contents [gbv.de] |
