Market segmentation : a multiple criteria approach combining preference analysis and segmentation decision
Jiapeng Liu, Xiuwu Liao, Wei Huang, Xianzhao Liao
| Year of publication: |
2019
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|---|---|
| Authors: | Liu, Jiapeng ; Liao, Xiuwu ; Huang, Wei ; Liao, Xianzhao |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 83.2018, p. 1-13
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| Subject: | Multiple criteria decision aiding | Market segmentation | Preference modeling | Clustering analysis | Marktsegmentierung | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidung | Decision | Clusteranalyse | Cluster analysis | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2018.01.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989096