Market segmentation : a multiple criteria approach combining preference analysis and segmentation decision
Year of publication: |
2019
|
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Authors: | Liu, Jiapeng ; Liao, Xiuwu ; Huang, Wei ; Liao, Xianzhao |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 83.2018, p. 1-13
|
Subject: | Multiple criteria decision aiding | Market segmentation | Preference modeling | Clustering analysis | Marktsegmentierung | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidung | Decision | Clusteranalyse | Cluster analysis | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
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