Market segmentation : a step-by-step approach to creating profitable market segments
Malcolm McDonald and Ian Dunbar
| Year of publication: |
[1995] ; [1. Dr.]
|
|---|---|
| Authors: | McDonald, Malcolm |
| Other Persons: | Dunbar, Ian (contributor) ; MacDonald, Malcolm E. (contributor) ; McDonald, Malcolm (contributor) |
| Publisher: |
Basingstoke [u.a.] : Macmillan |
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 271 S graph. Darst., Tab 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-63722-4 ; 0-333-63723-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013487281