Market segmentation analysis : understanding it, doing it, and making it useful
Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Dolnicar, Sara ; Grün, Bettina ; Leisch, Friedrich |
| Publisher: |
Singapore : Springer Open |
| Subject: | Marktsegmentierung | Market segmentation | Faktorenanalyse | Factor analysis | Branchenentwicklung | Sector development | Erfolgsfaktor | Success factor | Marktanalyse |
| Description of contents: | Table of Contents [gbv.de] |
Erscheint auch als (Online-Ausgabe):
Market Segmentation Analysis. - Singapore : Springer Singapore, 2018. - Online-Ressource (XXI, 324 p. 123 illus., 51 illus. in color, online resource)
Persistent link: https://www.econbiz.de/10011810459