Market segmentation analysis : understanding it, doing it, and making it useful
Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Dolnicar, Sara ; Grün, Bettina ; Leisch, Friedrich |
| Publisher: |
Singapore : Springer Open |
| Subject: | Marktsegmentierung | Market segmentation | Faktorenanalyse | Factor analysis | Branchenentwicklung | Sector development | Erfolgsfaktor | Success factor | Marktanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxi, 324 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-981-10-8817-9 ; 978-981-10-8818-6 |
| Other identifiers: | 10.1007/978-981-10-8818-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011810459