Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
| Year of publication: |
2003
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|---|---|
| Authors: | Baines, Paul R. ; Worcester, Robert M. ; Jarrett, David ; Mortimore, Roger |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 1-2, p. 225-250
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